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Personalise email notifications
What are personalised email footers:
Organisations can add custom text and/or a logo to the footer of the email notifications that are sent by Patients Know Best (PKB) to their patients and professionals. This is an extension of PKB’s white labelling functionality.
Email notifications are sent to patients by PKB whenever their record is updated, for example if data or a new team or professional is added. Email notifications are also sent to professionals if they are directly messaged on PKB. Every email notification a patient or professional receives will include the organisation's footer.
Adding an organisation’s logo or text can make email notifications appear more familiar for to patients and highlight their importance.
The logo and text will appear at the bottom of any email notifications sent when that organisation adds data to records or when invites are sent. The The orange box in the image below shows where these appear.
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Why do we use personalised email footers:
Personalised email footers are a scalable way to give information to patients in an email invitation before they have registered for their PKB account. They can be used to reassure patients that PKB is legitimate software being used within the organisation, linking the patient to the organisation's website with further information. They can also allow organisations to have their own first line support identified for users in their organisation.
Personalised footers can also be used to promote registration through the NHS login. As the footer will be available to patients on all notifications, if a non-registered patient receives a notification to view their record, it can be used to direct them to the NHS login to register.
How:
We recommend using a logo around 240x 60 pixels. The logo should not be bigger than 600 pixels.
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The text can be up to 1000 characters long but we’d We advise keeping this any text short for usability reasons. Links can be added too if required.
If an organisation adds custom footer text to their email notifications, the PKB signature (logo and contact details - see image below) will no longer appear in email notifications for the organisation. This applies for organisation footer text only, not footer images.
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This allows organisations to have their own first line support for users in their organisation. If preferred, the PKB support desk contact details can be added to the custom footer text.
If an organisation would like to add their own footer text or footer image, the PKB success team can set this up for an organisationFor more information on how to utilise this feature and further examples of email notifications, please contact your Success PM.