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Every letter a patient receives can be the opportunity to promote PKB registrations. This can be through:
Token Invite letter (example) - this is usually an insert letter attached to an appointment letter which gives a unique code to the patient to register for their account or this can be sent en masse through one of our Hybrid Mail Partners at the beginning of a deployment, or at specific times to boost registration rates. You can either generate these letters yourself, or you can work with your outsourced out sourced mailing company such as Synertec. For information on how a patient registers this way please see here.
Invite letter with a QR code pointing patients to your website (example)- you can either do this with an insert letter or yourself by changing the templated letter to include a footer promoting PKB through the NHS login. Please see example below:
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PKB recommends a letter template to support patient registration, link here. Using the recommended points below, it has been found to encourage registrations and reduce patient queries from patients about the contents.
Here are the reasons for each individual element of the page:
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Set up a link to the PKB login page from your hospital's main navigation page. Patients cannot find login pages buried deep in your navigation, nor will Google show such an obscured page when patients fail to find the page on your web site and turn to Google. By contrast if the patients find the login link on your home page they immediately understand that the record access roll-out is part of your long term work with patients and trust the letter.
Tell your phone centre and reception staff that the letter is going out. If the patient asks about the letter and staff recognise it, the patient is happy to proceed. If staff are not aware, the costs of regaining patients' trust goes up dramatically.
Start registering your front-line staff as PKB patients. Send out a mass email to your colleagues giving them instructions to register to access their records so that, even if they do not register, they are aware that patient registration is happening. Staff can then confidently tell patients that the letter is part of a wider long-term roll-out. When a staff member of staff does register, they are much more confident about how PKB works and their confidence inspires confidence in a patient with questions that registration is beneficial.
Social Media. Having a presence on social media about PKB can support patients trusting the content.
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