...
This briefing document is essential to support staff to quickly answer any questions or concerns from patients. Simply tailor, then print and handout to staff. Alternatively, ask team leaders to email this as an attachment along with a brief explanation.
...
3. Questions and Answers (for health and care professionals)
...
For further information, a dedicated web-page on your organisations website which explains more about PKB, the benefits and how patients can sign up or get more information is a minimum requirement for any campaign. This is your main reference point which can be linked to patientsknowbest.com/faq to provide more granular information if required. We recommend that organisations use this link to provide FAQs as we continuously keep this information up to date as improvements with the platform are available.
...
.
...
2. User interface images
Add images of the PKB user interface for your communications campaign. Simply download the images from this PowerPoint file. You can also add your logo to tailor the images for your organisation.
...
.
...
3. Pre-registration invite communications - email template
...
Please read the full pre-registration comms workflow process here if you would like PKB to send it on your behalf.
...
.
...
4. Press release for the launch of PKB
Press releases are a great way to secure instant exposure and to help boost the effectiveness of your campaign. They help to spread the word amongst your local community, letting patients know about the new service available to them – and encouraging them to register. Press releases help to add credibility to your campaign, highlighting the key features that PKB offers and the key benefits they will bring to patients – a great way to ensure location-targeting so you can reach the patients in your region.
...
5. Social media sample posts (click to access)
...
Roller banners can quickly draw attention to the unique benefits that PKB offers for patients. They provide the perfect signage for events and exhibitions, or even in your reception area/foyer, allowing key points to be communicated quickly by capturing patients’ interest to encourage them to register or find out more. Being portable means you can display them wherever they are more likely to be seen
...
Roller banner - psd. design file - You can use the design file provided to get your designer to create the roller banners or you can create your own designs.
...
Patient leaflets can provide more detailed information regarding the unique benefits of PKB – unlike digital advertising, they are not restricted by word limit or the need to get all key messaging across quickly. While being visually appealing, patients can take them away and read and refer to them at their own pace – with key points broken down so they understand exactly what the system offers them, in simple terms. You can display them on tables and in reception areas, instantly placing them in front of patients so they have all the information they need available to them – an effective way to cut through online noise.
...
.
...
Artwork - Black and white version
Artwork - Colour version full bleed (suitable for professional printing)
Black and white version full bleed PDF (suitable for professional printing)
Colour version full bleed PDF (suitable for professional printing)
...
PKB have created some content below for you to use.
...
Top tip! Use the PKB heart icon as a ‘quick link’ across your website to help increase patients’ familiarity with the platform.