Welcome to the PKB Communications Toolkit

This toolkit is designed to help our customers run effective local communication campaigns that drive awareness, registration, and usage of Patients Know Best (PKB).

As part of the deployment workstreams, this communications toolkit supports your efforts to make PKB visible across your organisation, partner networks, and patient communities. It plays a vital role once records have been created, data has been integrated, and patients are ready to register and access their PKB records.

Inside, you’ll find information, tools, and templates to help you craft impactful campaign messages and maximise your communication channels and resources.

Who is this Toolkit for

This toolkit is for anyone leading communications campaigns in health and care settings to promote PKB implementation, patient registration, and usage. While comms teams typically lead, success depends on strong clinical and executive leadership to build trust and drive engagement.

Collaboration matters

PKB connects data across care settings, so regional campaigns work best when organisations collaborate. Joint efforts help maximise reach, improve cost-effectiveness, and ensure consistent messaging, especially with early leadership support.

How to use this toolkit

Use this toolkit to plan initial and ongoing PKB engagement campaigns. It covers every stage from staff awareness and patient onboarding to post-registration support and can be adapted to suit local needs. It’s based on over 10 years of experience supporting PHR deployments.

For further support email: communications@patientsknowbest.com

What's included in this toolkit