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While the campaign is ultimately a communications function, a successful campaign thrives off the support of fully engaged leadership teams. This can be the difference between success and failure. A campaign that is clinically led and is also driven by the CEO who recognises the value of digital transformation, provides the gravitas needed to win over your target audience - in this case, employees and patients.

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Collaboration is key

PKB is a borderless system, capable of pulling together and sharing data from across the sectors. For this reason, it’s a good idea to adopt a cross-sector approach, particularly where regional deployments are concerned.

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