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Press releases are a great way to secure instant exposure and to help boost the effectiveness of your campaign. They help to spread the word amongst your local community, letting patients know about the new service available to them – and encouraging them to register. Press releases help to add credibility to your campaign, highlighting the key features that PKB offers and the key benefits they will bring to patients – a great way to ensure location-targeting so you can reach the patients in your region.
5. Social media sample posts
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Building an effective social media presence will help you to reach out to patients directly and create positive interactions – by sharing relevant and creative content that delivers value for them. It offers a highly significant marketing channel, allowing you increase awareness of the campaign in a less formal way, while also being able to measure impressions and engagement rates so you can tailor your messages accordingly, based on what works best. Make sure to use eye-catching visuals to make your content more engaging and shareable! Please also tag Patients Know Best on your social media so that we can support your campaign and create brand awareness amongst the user group.
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