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Top tip! Use the PKB icon to link stakeholders to the information on your website.

6. Payslip advert

Advertising on paper payslips is by far, the sure way to reach all staff. A simple message on payslips can ensure all your staff have the information needed in advance of engaging patients.

7. Social media posts

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for your staff

If you engage with your workforce through social media this is a sure way to reach them and share information about the service. PKB. Also sharing your public posts on Twitter, Facebook and LinkedIn can be the most effective for this audience . And, because you’ll generally have a limit to the number of characters you can use, you can share your key messages in a less formal way than corporate messaging. Again, by measuring impressions and engagement rates so you can tailor or adapt your messaging depending on what works best. Furthermore, eye-catching visuals can ensure your content stands out from all the other noise in the news feedstoo.

External communications (patient engagement materials)

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