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Operationally, higher registration rates can lower missed appointment rates (DNAs) by up to an average of 34% and streamline communication between patients and the hospital. Additionally, data sharing improves the coordination of long-term chronic conditions and perioperative pathways by giving patients all their data in one record. Increased registrations also improve the digital reach and outcomes of NHSE initiatives such as waiting list validation, pre-op assessments and PIFU.
Finally, registering patients with PKB reduces environmental impact and aligns with green sustainability plansNHSE's sustainability plans to reduce environmental impact and become net zero by 2045. As of the end of 2023, PKB has supported over 2.5 million letters being sent digitally rather than physically, avoiding 342tCO2e.
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What
Increase patient registrations for PKB, targeting an additional 10,000 registrations per monthsubstantial monthly growth. This is an achievable goal, ensuring that more patients are actively engaged with their health records, unlocking the benefits of digital correspondence and streamlining hospital communications.
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To measure success, review the current registration rates and analyse trends. Your Success PM can assist you with this process. Establish a target percentage increase within a specific timeframe, and your Success PM will track and provide the organisation with a report on registration statistics.
Proven methods methods
Below is a list of effective methods strategies proven to increase boost registration rates. As many PKB customers know, trying various strategies will ensure continued growth in registration; do not a combination of methods ensures sustained growth; don’t limit yourself to trying just one approach at a time.
Setting goals and planning
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Establish a
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hospital-wide registration target and review progress upon reaching it.
Define a time frame.
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Decide how many methods to try and when to
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Find out how many active patients you have using the hospital
Email invitations
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implement each one.
Determine the number of active patients using the hospital to guide your approach.
Direct patient invitations
Email invitations: Send clear, easy-to-follow registration instructions
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QR codes
via email.
SMS notifications: Send SMS messages with registration links, repeating for patients with upcoming appointments or data in the system.
Register links are added to every correspondence/letter, a full list is here.
Referral, appointment, discharge, clinical and anything in between.
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In-clinic registration:
Encourage
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registration during visits with staff or volunteers who are available to assist
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.
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Use QR codes, videos in waiting rooms
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QR codes
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Paper information on how to register
Kiosks or tables
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, and printed materials to guide patients.
Set up kiosks or tables in waiting areas for quick sign-ups.
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SMS
Send SMS notifications with a registration link, making it convenient for patients to register from their mobile devices.
Repeat these for patients who have upcoming appointments or data in their records.
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Hospital website
PKB registration links on homepages
Patient portal information page
Hospital website:
Add PKB registration links prominently on home pages or patient portal information pages.
Communications and marketing
Correspondence: Include registration links in all hospital correspondence, such as referrals, appointments, and discharge letters.
Social media: Promote PKB registration on the hospital’s social media channels and website.
Provide brochures, posters, and flyers in waiting and examination rooms or discharge areas.
Include QR codes to simplify the process.
Pre comms
Social media campaigns
Local radio stations
Features, functionalities and data updates
Use cases and case studies
Pre-communication campaigns:
Use local radio stations to raise awareness.
Highlight features, functionalities, and use cases when achieved.
Patient education materials:
Provide brochures, posters, and flyers
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in waiting
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and examination rooms
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or discharge areas.
Include
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QR
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codes to simplify the
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process.
Staff
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engagement and
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integration
Train
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staff to
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explain PKB and its benefits during patient interactions.
Encourage healthcare teams (doctors, nurses,
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care coordinators) to
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recommend PKB
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PKB Champions
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during conversations.
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Include registration to PKB as part of any discharge process
PKB registration in the discharge checklist
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Include registration to PKB as part of any admission to the hospital
Admission checklist.
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Social media
Promote PKB registration on the hospital’s social media channels and website.
Pre comms
Social media campaigns
Local radio stations
Features, functionalities and data updates
Use cases and case studies
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Patient events and workshops
Host informational sessions or webinars where patients learn how the organisation uses PKB and what data they will receive.
Incorporate PKB into processes:
Add PKB registration as a step in discharge checklists.
Include it as part of admission procedures.
Patient-focused events and champions
Workshops and webinars: Host events where patients learn how PKB benefits their care and what data they’ll access.
PKB champions: Identify patient ambassadors who can share their positive experiences and encourage others to register.
Use cases
Barts Health NHS Trust
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In 2024, Imperial celebrated registering 500,000 patients on PKB and released over 270 million test results. To read more about the achievements, click here.
How to
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replicate
Imperial used an efficient ADT SMS registration workflow.
Used PKB’s APIs to streamline patient registrations by checking the registration status
Over 18 receive an SMS to register if they activity in the trust.
Under-18s receive an SMS every 6 months, typically sent to the carer/parent who receives the SMS invite.
Implements patient engagement comms
Developed posters and videos displayed in the clinic waiting area.
Leaflets with QR codes for easy access to registration and further information on what data they will receive.