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Top tip! Use the PKB icon to link stakeholders to the information on your website.
6. Payslip advert
Advertising on paper payslips is by far, the sure way to reach all staff. A simple message on payslips can ensure all your staff have the information needed in advance of engaging patients.
7. Social media posts
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for your staff
If you engage with your workforce through social media this is a sure way to reach them and share information about the service. PKB. Also sharing your public posts on Twitter, Facebook and LinkedIn can be the most effective for this audience . And, because you’ll generally have a limit to the number of characters you can use, you can share your key messages in a less formal way than corporate messaging. Again, by measuring impressions and engagement rates so you can tailor or adapt your messaging depending on what works best. Furthermore, eye-catching visuals can ensure your content stands out from all the other noise in the news feeds.too.
External communications (patient engagement materials)
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3. Pre-registration invite communications - email template
To advise patients in anticipation of their forthcoming registration invitePrior to sending patients an email invitation to register for PKB, we recommend that the inviting Trust sends an email communication to all NEW PATIENTS to explain why and how they will be invited to register for PKB. This is to ensure patients don’t think the email invitation is a scam and an opportunity to inform them that an invitation will be sent to them and explaining the benefits of registering. We have found this pre-registration communication significantly improves customer registration rates. Only send a pre-invite communications email to patients that have records created in PKB
Please read the full pre-registration comms workflow process here if you would like PKB to send it on your behalf.
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. An example email template is available here.
4. Invite to register letters
A trust that is sending a letter to a patient, due to the patient receiving active care, is an engaged patient and it is in their benefit to access their letters and data digitally. Letter registrations can be set up to go to patients at certain periods of their care, for example whenever they have an appointment or a new clinical team using PKB, meaning it can be a passive way of engaging patients into their own health.
There are two types of letter:
Letter using generated tokens to register
Letter including a QR code to your website for details of how you are using PKB and instructions to register and login to PKB
For more information on this please read our Registration Letters for Patients page.
5. Press release for the launch of PKB
Press releases are a great way to secure instant exposure and to help boost the effectiveness of your campaign. They help to spread the word amongst your local community, letting patients know about the new service available to them – and encouraging them to register. Press releases help to add credibility to your campaign, highlighting the key features that PKB offers and the key benefits they will bring to patients – a great way to ensure location-targeting so you can reach the patients in your region.
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6. Social media sample posts
Building an effective social media presence will help you to reach out to patients directly and create positive interactions – by sharing relevant and creative content that delivers value for them. It offers a highly significant marketing channel, allowing you increase awareness of the campaign in a less formal way, while also being able to measure impressions and engagement rates so you can tailor your messages accordingly, based on what works best. Make sure to use eye-catching visuals to make your content more engaging and shareable! Please also tag Patients Know Best on your social media so that we can support your campaign and create brand awareness amongst the user group.
Twitter: @patientsco
Facebook: www.facebook.com/patientsco
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7. Posters
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Display information in waiting areas, entrances or even billboards so all patients, regardless of whether they have access to online channels, have a good understanding of how to access their health record to manage their health. Here are some examples of previous posters our customers have designed.
Get in touch if you want help in designing your poster.
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8. Website slider banners
Web banners are immediately noticeable and therefore a great way to advertise your new service online – they can be static or animated, providing a simple image or visual to encourage patients to click through so they can be directed to the right page and encouraged to register, while also sharing a simple message at the outset. Click-through rates can then also be easily measured and monitored.
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9. Short promotional video
Display this video in waiting rooms to give patients a quick preview of the benefits of accessing their health records.
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10. Roller banners
Roller banners can quickly draw attention to the unique benefits that PKB offers for patients. They provide the perfect signage for events and exhibitions, or even in your reception area/foyer, allowing key points to be communicated quickly by capturing patients’ interest to encourage them to register or find out more. Being portable means you can display them wherever they are more likely to be seen
Roller banner - psd. design file - You can use the design file provided to get your designer to create the roller banners or you can create your own designs.
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11. Patient leaflet
Patient leaflets can provide more detailed information regarding the unique benefits of PKB – unlike digital advertising, they are not restricted by word limit or the need to get all key messaging across quickly. While being visually appealing, patients can take them away and read and refer to them at their own pace – with key points broken down so they understand exactly what the system offers them, in simple terms. You can display them on tables and in reception areas, instantly placing them in front of patients so they have all the information they need available to them – an effective way to cut through online noise.
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