Welcome to the Patients Know Best communications toolkit: Enabling our customers to run local communication campaigns to support registration and usage of Patients Know Best
Welcome to the Patients Know Best communications toolkit
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This communications toolkit has been designed as one of the deploy workstreams to support our customers to make Patients Know Best or ‘PKB’ visible across your organisation, partnerships and patient populations, as part of the local implementation of the service. This is a key element of the deployment when records have been created, data is integrated into records and patients can register to claim their PKB record.
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What's included in this toolkit:
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Who is this toolkit for?
This toolkit is for anyone responsible for running a communications campaign in health and care provider organisations, with the aim of engaging patients and professionals with the implementation, registration and usage of PKB.
While the campaign is ultimately a communications function, a successful campaign thrives off the support of fully engaged leadership teams. This can be the difference between success and failure. A campaign that is clinically led and is also driven by the CEO who recognises the value of digital transformation, provides the gravitas needed to win over your target audience - in this case, employees and patients.
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Collaboration is key
PKB is a borderless system, capable of pulling together and sharing data from across the sectors. For this reason, it’s a good idea to adopt a cross-sector approach, particularly where regional deployments are concerned.
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