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What's included in this toolkit:
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Who is this toolkit for?
This toolkit is for anyone responsible for running a communications campaign in health and care provider organisations, with the aim of engaging patients and professionals with the implementation, registration and usage of PKB.
While the campaign is ultimately a communications function, a successful campaign thrives off the support of fully engaged leadership teams. This can be the difference between success and failure. A campaign that is clinically led and is also driven by the CEO who recognises the value of digital transformation, provides the gravitas needed to win over your target audience - in this case, employees and patients.
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Collaboration is key
PKB is a borderless system, capable of pulling together and sharing data from across the sectors. For this reason, it’s a good idea to adopt a cross-sector approach, particularly where regional deployments are concerned.
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