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This toolkit provides you with resources to help manage your roll out and communications with patients, if your area is now integrated with the NHS App, and how to get the most out of this integration, this . This is designed to be complementary and used in collaboration with the wider comms toolkit available here.
An example of a customer who has done communications around the PKB/NHS App integration is Connected Nottinghamshire, examples of their resources can be found here. Their case study on rolling out the PKB/NHS App integration can be found here.
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Communication Resources
Once your NHS App integration is enabled, why not use the following communication strategies to increase uptake?
1. Registering for NHS App/PKB via NHS login
It is easy for patients to register via NHS login to get access to their health records on the NHS App and PKB. If you have integrated with the NHS App in your area and you are inviting your patients to register then direct them to your PKB login page where they can find the ‘Log in with NHS login’ option. For a step-by-step guide click here.
If there are patients you aren’t currently inviting but you have created their PKB records they can also access them via registering at NHS login here.
2. NHS App 'in-app' notification message about PKB
If you are in an area where PKB integration with the NHS App has been switched on, you can it is possible to set up an In-App notification to be seen by your patients to encourage individuals to register, link their record or use particular features.
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Speak to your PKB Project Manager to engage with the NHS App team.
The NHS App team will want to review the request, see the proposed wording , which will need to be signed off by IG.
Once the wording is If agreed, this will then get sent to the NHS App team to schedule.
They will need to know the desired date and the set of ODS codes associated with your GP practices you would like to send the message to (which means the patients in these practices will receive the message).
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3. Extra support for your patients
Remind them how to register via NHS login in your comms.
For a step by step guide on how to register for a new or existing Patients Know Best record click here.
Direct them to resources for additional support.
Support your patients with all the information they need by signposting them to our Manual.
Use our FAQs later in this toolkit to help them understand the benefits of registering via for the NHS App/PKB.
Media resources
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Help to promote and publicise the use of PKB and the NHS app with these postcard designs.
Access the files here
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. Social Media
Why not share regular images and messages via your social media streams to reassure your patients this is legitimate and the benefits of signing up.
Access the files here
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Sample Twitter posts
[Insert name of Organisation] are delighted to be offering a new service to our patients, allowing you access to your #HealthRecord online for free via the #NHSApp @patientsco. Find all the important information you need in one place, like appointments and test results #ManageYourHealth
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Get FREE access to your important medical information - appointments, test results and more all from your smartphone, tablet or computer. Get the #NHSApp and @patientsco today to #ManageYourHealth - [insert link to Organisation's PKB webpage]
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2. Roller Banners
If you have busy clinics or are attending local events to promote PKB/NHS App, why not consider getting roller banners created, including a QR code to allow patients to quickly and easily download the app.
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