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Communications Launch
The key points to be clear on for the deployment of PKB for your comms campaign are:
Why - Why have the Trust bought PKB to be their Patient Portal?
What - What features of PKB will be used first to help patients engage with using their Patient Portal?
When - When do you intend to go live with launching the Patient Portal?
Who - Who do you need to communicate the launch of PKB with and what are the key messages?
How - How will you be inviting patients to register for their record?
Engaging health and care teams
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However, registration is a long-term process. As such, your communications campaign should be actively delivered over a 12-24 month period, before continuing to register patients in your business as usual activity.
Comms Launch Checklist
Internal
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Create your intranet page
Make sure ALL staff know the Trust now has a PHR and what it’s for
Send targeted emails
Create Screensavers
Social media for staff
Communications Plan Template
Articles in your newsletter/bulletins, Corporate/team briefings
Printed materials in staff areas
External
Create your website page
Send out your press release
Share on public social media channels
Send a pre-registration comms to patients (this is advised when you are inviting patients to register via email)
Printed materials for patient areas
Inform your Stakeholders - GPs and local neighbouring trusts in particular
Communications Plan Template
We have created a Comms Plan template covering all aspects of a PKB comms campaign to help start you off. You can also use it to cut and paste sections of it into your own Comms Plan template if your organisation uses a particular style. You can use it however suits you!
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