Delivery Approach

Owned by Mohammad Al-Ubaydli
Last updated: Oct 23, 2024 by Stephanie Tew
2 min read

Communications Launch

The key points to be clear on for the deployment of PKB for your comms campaign are: 

  • Why - Why have the Trust bought PKB to be their Patient Portal?

  • What - What features of PKB will be used first to help patients engage with using their Patient Portal?

  • When - When do you intend to go live with launching the Patient Portal?

  • Who - Who do you need to communicate the launch of PKB with and what are the key messages?

  • How - How will you be inviting patients to register for their record?  

Engaging health and care teams

It is important to promote PKB to ALL health and care teams as soon as possible (whether they will be using PKB straight away or not) to gain buy-in ahead of registering patients. With project teams busy behind the scenes setting up the technical integration, this is a good time to start preparing your staff for what’s to come.

Getting healthcare professionals to understand early on what PKB is and how it will be used is key for effective patient engagement, patient activation and to achieve successful registration, uptake and long-term utilisation – some of the key performance indicators for many project teams. Your campaign should be clear and engaging, highlighting the benefits of adopting PKB and providing details about how the system will be rolled out (i.e. phased approach with timescales) and the training that will be offered to support each team.

Engaging patients and carers

Once the technical integration is completed and data is successfully flowing into the patient's health record, you should push 'full steam ahead' to launch your patient and public communications campaign. The more patients that register to use PKB, the bigger the benefits your organisation will see.

However, registration is a long-term process. As such, your communications campaign should be actively delivered over a 12-24 month period, before continuing to register patients in your business as usual activity.

Comms Launch Checklist

Internal

  • Create your intranet page 

  • Make sure ALL staff know the Trust now has a PHR and what it’s for

    • Send targeted emails

    • Create Screensavers

    • Social media for staff

    • Articles in your newsletter/bulletins, Corporate/team briefings

    • Printed materials in staff areas

External

  • Create your website page

  • Send out your press release

  • Share on public social media channels

  • Send a pre-registration comms to patients (this is advised when you are inviting patients to register via email)

  • Printed materials for patient areas

  • Inform your Stakeholders - GPs and local neighbouring trusts in particular 

Communications Plan Template

We have created a Comms Plan template covering all aspects of a PKB comms campaign to help start you off. You can also use it to cut and paste sections of it into your own Comms Plan template if your organisation uses a particular style. You can use it however suits you!

 

 

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